by contributor Paula Scher
… And what you can’t learn from blogs.
One of the most often repeated refrains on design blogs, in the critique of a new logo, is “Any design student could do a better job.” This ubiquitous comment is especially amusing to me because, well, it’s mostly true.[...]
The designer needs to be ever present because, inevitably, at some side meeting, something will be suggested that will totally destroy the form of the logo. Something can be suggested innocently, with the best of intentions, that will scuttle all plans, compromise all standards, and destroy the integrity of the design. The only person who can know this and stop this is the designer.
To read the full article: http://www.identityworks.com/forum/logo-design/what-they-dont-teach-you-about-identity-design-in-design-schools/
